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The keywords you’ll choose to use with local SEO and national SEO will also differ quite a bit. With national SEO you’ll create valuable content and target long-tail keywords that relate to your industry, your products, your services, and your area of expertise. With local SEO, you’ll do the same. However, you’ll also want to add in geographically relevant keywords as well, such as the name of your city, your state, or your region.
Geographic keywords and locally-optimized content will help serve as a signal to Google of where a business is located and what visitors they should send to it. Without these keywords, a local business may get visitors who are looking for their products or services but are on the other side of the country.
Local and National SEO Competitor Research
Competition is one more thing that will change depending on whether you’re focusing on national or local SEO.
When you’re marketing your services to an entire country you’ll usually have a lot more competition. Local SEO will often be a bit easier. With local SEO, you’ll only be competing with other local businesses of the same type, in your specific geographic location. This could include many other businesses, or just a few, depending on where your business is located.
Additionally, many local business owners aren’t technically savvy. Many of them haven’t adopted digital marketing tactics yet. Because of this, a local business that takes SEO seriously will have a great chance of beating the competition and ending up in the top spots of search engine results pages (SERPs).
National SEO Keyword Strategy
Finally, in theory, local vs national SEO, every additional exposure is good for your organization. No matter how much money you spend, you can always spend some more on marketing. However, in this case, it is more a question of functionality. Some companies simply don’t benefit from local SEO while others cannot go without it. Make sure to create a solid marketing plan beforehand and choose the right approach that will fit your business goals. Thinking of National or Local SEO, reach out to Flash First Media today.
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